揺らぐほど、自分になる - 人生は、自分というブランドを形成するプロセス - | Harumi Takeuchi | TEDxWasedaU

自分らしさとは何か。J-BRANDING株式会社代表の竹内晴美氏が、異文化での経験や慣れない環境との出会いを通じて、不安定な時期がどのように人生の転機になりうるかを語ります。揺らぎの経験から、変化がアイデンティティをどう形づくるかを考察し、不確実さを成長や自己発見の鍵として捉え直すことを提案しています。

• 幼少期に香港へ移り住んだ異文化体験とアイデンティティの形成
• 博報堂でのグローバルブランドの価値を日本市場へ翻訳する仕事
• 心理学とグローバルブランディングの視点から見た自分のブランドづくり

What does it really mean to become yourself? Takeuchi Harumi, representative of J-BRANDING Corporation, draws on her cross-cultural experiences and encounters with unfamiliar environments to reveal how moments of instability can become powerful turning points. Through experiences of fluctuation, she reveals how change shapes identity. Like a sieve, these moments filter what truly matters. Blending insights from psychology and global branding, she invites you to rethink uncertainty as the key to growth, self-discovery, and building your own personal brand. Born in Tokyo, she moved to Hong Kong at a young age, where navigating different cultural environments shaped her sense of identity. At Hakuhodo, she worked with global brands, translating their core values for Japanese audiences. After gaining experience in international business, she became independent. She now works across branding, education, and global strategy, supporting individuals and organizations in connecting their inner values with outward expression. Her work explores how moments of uncertainty and transition can reveal one’s true essence. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx