意思決定の神経生物学 | マルテ・ロア・シベルツェン | TEDxFredrikstad

神経科学者のマルテ・ロア・シヴェルトセンが、意思決定が脳内でどのように形成されるかを解説します。意識にのぼる前に固まっていく選択にも触れ、文脈、注意、見えにくい手がかりが行動をどのように方向づけるかを考察します。同じ仕組みが他者への影響に使われうることや、説得力のあるデザインや絶え間ない刺激が私たちの注意をどう引きつけるかも取り上げています。本作品は独立して運営されたTEDxイベントでの講演です。

• 意識に上る前に選択がどのように形成されるか
• 行動における文脈、注意、隠れたシグナルの役割
• 同じ仕組みが他者への影響に使われうること、説得的デザインやアルゴリズムなどの日常的な刺激

NOTE FROM TED: Research around the brain, addiction, and decision making remains complex and an ongoing field of study. This talk reflects the speaker’s own views and interpretation. TEDx events are independently organized by volunteers. The guidelines we give TEDx organizers are described in more detail here: http://storage.ted.com/tedx/manuals/tedx_content_guidelines.pdf Are your decisions really your own? Neurologist Marte Roa Syvertsen takes us inside the brain to examine how choices are formed before they reach conscious awareness. Drawing on neuroscience, she shows how context, attention and hidden signals can steer behavior and how the same mechanisms can be used to influence other people. In a world of algorithms, persuasive design and constant stimuli, understanding how the brain makes decisions is not just fascinating; it may help us make more deliberate choices about what gets our attention and why. Marte Roa Syvertsen is a medical doctor, neurologist, researcher and author with a PhD in neurology and more than a decade of research experience. Her work and public communication focus on how the brain develops, adapts and shapes behavior. She is particularly interested in the gap between what we experience as conscious choice and the many processes operating outside awareness. By translating neuroscience into everyday language, Marte examines both sides of influence: how our decisions are formed, and how knowledge of those mechanisms can be used to guide the choices of others. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx