Başarı inovasyonu nasıl öldürebilir ve nasıl çözülür | Josemaria Siota | TEDxIESEBarcelona

Başarılı şirketlerin inovasyonda da iyi oldukları genellikle varsayılır. Bu konuşma, performansı artıran sistemlerin aynı zamanda yeni fikirleri engelleyebileceğini savunuyor. Yaklaşık on yıllık araştırmaya ve BMW, Adidas ve LG gibi şirketlerden örneklere dayanarak, kurum içi duvarların nasıl oluştuğunu ve doğru köprüler kurularak bunların büyüme fırsatlarına nasıl dönüştürülebileceğini ele alıyor. Konuşma TEDxIESEBarcelona etkinliğinde verildi ve konuşmacı IESE İş Okulu Girişimcilik ve İnovasyon Merkezi İcra Direktörü Josemaria Siota.

• Başarının kurum içi inovasyonu nasıl engelleyebileceği
• BMW, Adidas ve LG örnekleri
• Kurumsal duvarları büyüme fırsatlarına çevirmek için köprüler kurmak

We tend to believe successful companies are great at innovating. But what if success itself quietly works against it? Drawing on nearly a decade of research and cases from companies such as BMW, Adidas, and LG, this talk shows how the systems that drive performance can also block innovation, and how building the right bridges can turn organizational walls into growth opportunities. Josemaria Siota is the Executive Director of IESE Business School's Entrepreneurship and Innovation Center, a designated Expert in Corporate Venturing at the World Economic Forum, the European Commission, and the United Nations Industrial Development Organization, a Management Board Member in several consortiums, and a Harvard Business School alum. He leads cutting-edge research on open innovation, corporate venturing, technology transfer, and scaleups working around the world with successful Chief Innovation Officers and top-tier academics, to create a positive impact in society. He has published books and studies on these topics for Harvard Business Review, MIT Sloan Management Review, McGraw-Hill, Springer, and more. He spoke at conferences in Stanford GSB, Mobile World Congress, Web Summit, Africa CEO Forum, NextRise, to name a few. His work has received mentions in media such as Bloomberg, Forbes, and Sifted (Financial Times). This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx