Implications, Effects & Future of AI in Marketing | Kiran Mandrawadkar | TEDxBMSITM

Artificial intelligence is discussed as a core driver of modern brand strategy, shaping how brands engage audiences, make decisions and respond to market changes in real time. The talk looks at the upcoming trends, risks and opportunities that may define the future of digital marketing. The speaker, Kiran Mandrawadkar, is a strategic growth leader with more than 20 years of experience in revenue management, brand partnerships and digital transformation. This TEDx talk was independently organized by a local community under the TED conference format.

• How AI is changing engagement and decision-making in marketing
• Upcoming trends, risks and opportunities in digital marketing
• Speaker background in revenue management and brand partnerships

Artificial intelligence has evolved from a futuristic tool into the core engine of modern brand strategy. Discover how cutting-edge AI applications are reshaping engagement, decision-making, and market dynamics in real time. Gain a clear perspective on the upcoming trends, risks, and opportunities that will define tomorrow's digital landscape. Strategic Growth Leader with 20+ years of experience specializing in the intersection of revenue management, brand partnerships, and digital transformation. Proven track record of scaling agency business units, turning complex digital marketing data into tangible revenue growth, and leading high-performing cross-functional teams. Recognized expertise in building strategic alliances across key industries including BFSI, FinTech, Fashion, Retail, Automotive, and Healthcare. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx