選んだ覚えのない形が、あなたの一日を動かしている

コーヒーショップやスタートアップ、大学などのシステムは、今はもういない人々によって、現在とは異なる条件のために作られたものであることが多いとされます。その中で働く人々は、コストが大きくなるまで、その構造を固定されたものとして受け入れがちです。TEDxHSRWの講演で、シニア・コマーシャル・オペレーターのアレクス・キレエワ氏は、企業は機械よりも生命体に近い振る舞いをすると述べています。行列、部門間の壁、暗黙のルールといった制約は、誰かが設計した選択であり、変えることができると語っています。

• 組織の構造は以前の条件から引き継がれることが多い
• 部門間の壁や行列、ルールは設計上の選択として扱われる
• 企業は機械ではなく生命体として捉えられている

Every system you move through was shaped by someone who is no longer there, for a world that has already changed. That's what a coffee shop has in common with a startup or university. We treat these shapes as the way things are and work inside them until the costs become too high. Aleks Kireeva on how to see the shape you inherited, and why you have the power to redesign it. Filmed and edited by Fotocinema (Arkadiusz Tomala). Aleks Kireeva is a senior commercial operator who has spent fifteen years rebuilding operations at European fintechs and B2B SaaS companies. She currently leads Commercial Analytics for a €1.5 billion vertical at Delivery Hero, after earlier roles at Billie, Smava, and Neugelb, Commerzbank's digital subsidiary. Her thesis is that companies aren't machines, even though we keep designing them like they are. The constraints that look permanent inside organisations: the queues, the silos, the rules everyone has accepted as "just how things work here", are almost always design choices someone made. Someone else can change them. Aleks is Berlin-based, speaks five languages, and was named a Women in Tech Global Role Model in 2024. Her TEDxHSRW talk is "Your Company Is an Organism - Stop Treating It Like a Machine." This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx